Bill Truesdell, freelance writer

Air Zoo brochure

The Air Zoo in Kalamazoo, Michigan, needed an all-encompassing facilities brochure or "program." I was anxious to comply, and we’re all delighted with the results.

Air Zoo facilities brochure

Designed by Eric Schmidt Design

Excerpt 1: Flying in the face of convention.

Had it not been for a fractured ankle, Sue Parish might never have discovered flying. An avid and accomplished horsewoman at only 18, she was sidelined by a riding mishap. The doctor’s orders: no riding for six weeks.

Sue chafed under the constraints. Her mother finally suggested that her cousin might be able to arrange flying lessons as an entertaining sideline until she was back in the saddle.

... Sue's training coincided with the organization of the Women’s Airforce Service Pilots (WASPs), which was founded by Jacqueline Cochran, one of the most famous female American pilots of the late 1930s and early 1940s.

... When Sue fell off that horse in 1941, she was studying to be a veterinarian. Think how different her world, and ours, would be if she had not taken that tumble.

Excerpt 2: A journey beyond the ordinary.

Of course you will fly. What is imagination without wings? But the Air Zoo experience also sweeps away the walls and remakes the very floor beneath your feet.

At first you might miss the fact that you're standing on a work of art. That's probably because of the overwhelming enormity of the Century of Flight mural that surrounds you. It's all you see, and you can't take your eyes off it.

 

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