Bill Truesdell, freelance writer

Newspaper ads

These small newspaper ads were done for a research company who wanted to react in a positive way to a torrent of negative publicity. Although the budget was small, the simple engaging messages attracted a lot of attention – positive this time.

Sometimes your nose is ahead.

When it comes to sniffing out dangerous fumes, your nose usually leads the way.

For example, your nose knew a long time ago that gasoline fumes didn't smell healthy. But it wasn't until our research proved the danger that warnings appeared. Now, we all know – thanks to research.

Since 1962, our work has assured the safety of products which cure and comfort human beings. Cure and improve the health of animals. And help to feed the hungry by protecting valuable crops. As a result, life is safer for us all.

We put progress to the test.

When you think of asbestos, be glad you can breathe a sign of relief.

Without our research, you might still be inhaling deadly asbestos particles.

A two-year study of its effects led directly to restrictions on the use of asbestos and, in many cases, its removal from schools, public buildings and older homes. Now, you and your children can breathe a sigh of relief – thanks to research.

Since 1962, our work has assured the safety of products which cure and comfort human beings. Cure and improve the health of animals. And help to feed the hungry by protecting valuable crops. As a result, life is safer for us all.

We put progress to the test.

Don't open your mouth before you have the facts.

Sometimes an open mind and a closed mouth go hand-in-hand. That was true of our research on toothpaste and mouthwash ingredients.

Our work in determining the safety of those ingredients gives virtually everyone a taste for its importance. Research gives us facts – knowledge that others use to safeguard your health and welfare.

Because if you aren't careful about what you put in your mouth ... someday, pow – right in the kisser.

We put progress to the test.

Sometimes kindness is a pain in the neck.

A simple act of kindness, protecting your pet with a flea collar, could be harmful.

You can thank research for telling you exactly what your pet's getting into, however. Our research with dog and cat flea collars verified that they can safely prevent diseases from fleas, ticks and other irritants.

So if you were thinking that research has nothing to do with you or the things you love, scratch that notion.

We put progress to the test.

Why burn victims won't get a bum wrap.

Research safeguards all of us because it keeps an eye on the facts.

Our work in burn therapy helped protect the safety of burn patients by making sure a new treatment for burns didn't cause more problems that it solved.

So rest assured. If new substances for burn treatment can't take the heat, burn patients will never have to take the chance.

We put progress to the test.

 

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