Bill Truesdell, freelance writer

The words that matter most.

When you work with words every day, it's easy to play favorites. It's equally easy to fall in love with pet phrases. I learned a long time ago that my words – no matter how clever or carefully crafted – are never more important than those of the people for whom they were written.

Customers' words are always the most important. Through the years, I have been privileged to hear some of them over and over again – hard hitting, compelling, on target, persuasive, practical, on the money, stirring, creative, inspired, professional. After you read what a few of my customers have to say about my work, I hope you'll contact me so I can show you how sound writing can meet your marketing and communication needs.

Mike Gerfen

President, Biggs-Gilmore Communications

"I have worked with Bill for more than 15 years and consider him the consummate professional. He takes the time to understand the client's products and business issues and consistently delivers ideas that address them in an appropriate manner.
I recommend him highly."

Renee Newman

Marketing and Public Relations Director, Air Zoo (Kalamazoo, Mich.)

"The Air Zoo had a great idea to create a facility brochure for our visitors, but we had no idea how to effectively tell our story. Bill was able to produce copy for a 32-page facility brochure that not only beautifully tells the story of the Air Zoo, but has become a favorite part of the visitor experience."

Devin Mackinder

Assistant City Manager, City of Portage (Michigan)

"I have known Bill Truesdell for several years and consider him a strong, versatile writer. I trust Bill's instincts and respect his professionalism. He listens well, and that's why he is able to deliver copy that is on target and within budget. I appreciate working with someone who is a seasoned professional, very affordable and very honest."

Tom Henry

Director of Global Marketing, Armstrong International

"Bill has been a contributor to Armstrong projects for years, and he knows our company, our people and our products very well. He is always able to collect information and input from a variety of sources, reorganize and distill it and then translate it into hard-hitting copy that gets the job done. Bill is a treasured asset to our marketing efforts and constantly exceeds our expectations."

Ron Davis

Former Chairman and CEO, Biggs-Gilmore Communications

"Bill has been around the business for a number of years. He is at ease with virtually any kind of material and always delivers compelling, persuasive copy."

Tom Repp

President, Market Pipeline Inc.

"Having a Web development firm, I have found that most Web sites lack good marketing focus and especially good content. The Web is clearly a technological marvel, but so many Web sites lack good marketing fundamentals. Bill Truesdell helps my clients build successful Web strategies by maintaining market focus and by creating content that persuades Web users to act."